"There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas."
Branch is spatial just like your voice. Your voice moves as you move, confined only by the walls around you. Which means you can catch up with a colleague you happen to pass by in the hallway or knock on someone's door for a quick chat. We have (quite literally) opened the doors for spontaneous chats in remote work.
Branch is not meant to replace all of your remote tools, it's meant to replace your office. Having an office promotes productivity, boosts company culture, allows for spontaneous interactions, and so much more that's lost with a remote team. Branch gives you an office to bring your team together.
Forced happy hours and awkward pauses just don't work.
Only branch enables true spontaneous watercooler conversations.
Because only in branch can you actually walk to the watercooler.